A mini brand kit in a day: logos, colors and files that stay consistent

Short answer: a small business brand kit needs five things: logo files for light and dark backgrounds, a palette of two or three colors with exact codes, two fonts, a few ready-made images (favicon, social profile, cover), and a one-page sheet explaining how to use them. You can put it together in a day.

We built ours for NeuHaze while preparing our own website, and found the same gaps we see with clients: logos saved as screenshots, three slightly different oranges, and nobody sure which file to send a printer. Here's how to avoid that.

1. Logo files that work everywhere

• Two color versions: one for light backgrounds and one for dark. A logo that disappears on a dark website header isn't a logo.
• SVG first. It's a vector file, so it stays sharp at any size and is tiny. Use PNG with a transparent background only where SVG isn't accepted.
• No backgrounds baked in. Export without the white or black rectangle behind the logo.
• A small mark on its own, such as initials or a symbol, for favicons and social profile pictures where the full logo is too small to read.

2. A small color palette

Pick one main color, one background color and one text color, and write down the exact codes (HEX for screens, CMYK for print). Check that text on your backgrounds is readable with a contrast checker. Bright brand colors often need a darker shade for small text to stay legible.

3. Two fonts

One for headings, one for body text. Free fonts from Google Fonts work well and are easy for everyone on the team to install. More than two fonts usually makes things look less consistent, not more creative.

4. Ready-made images

• Favicon for your website.
• Square profile picture for social media.
• Cover images sized for each platform you use.
• A simple template for social posts and presentations.

5. A one-page usage sheet

Not a 40-page brand book. One page that shows which logo to use where, the color codes, the fonts, how much empty space to leave around the logo, and two or three things to avoid, such as stretching the logo or changing its colors. Put it in a shared folder with all the files.

Frequently asked questions

Do I need a new logo first?

No. Most businesses don't need a new logo; they need clean, consistent files of the one they have.

Where should we keep the brand kit?

In one shared folder everyone can reach, with clear file names such as logo-dark-background.svg. Delete old versions so nobody uses them by mistake.

Can you build one for us?

Yes. We clean up logo files, define the palette and templates, and hand over a ready-to-use kit. See our graphic design service.