Website Audit Automation: from a lead list to a tailored pitch
An n8n workflow that checks each lead's website for speed, SEO and security gaps, then has AI write a personal outreach pitch from the real results.
- NeuHaze in-house project
- Automated Custom Solutions
- AI Integration
- Completed
The challenge
Good outreach to a business starts with knowing what's actually wrong with its website, but checking speed, SEO and security for every lead by hand takes too long, and generic cold emails get ignored. We wanted every pitch to be based on real, checkable data about that business's site, without doing the research manually.
What we did
We built an n8n workflow that reads leads from Google Sheets, skips any without a website, and works through the rest one by one. For each site it runs Google PageSpeed Insights (Lighthouse scores for performance, accessibility, SEO and best practices) and checks HTTPS and key security headers directly. A site that fails to load is recorded honestly as a finding rather than hidden as an error. A code step turns the results into clean audit data, and an AI agent on Groq, with a structured output parser, writes a pitch grounded in those numbers: subject line, elevator pitch, call to action and P.S. Everything is saved back to Google Sheets, matched by ID so a lead never appears twice, and the run keeps going if a single site fails.
Gallery
Built with
- n8n
- Google PageSpeed Insights API
- Lighthouse
- Groq
- Structured output parsing
- Google Sheets
- JavaScript
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